Where do Babies Come From?

http://www.youtube.com/watch?v=NnMgs2xpG8s&NR=1

This ad for Kaiser Permanente is used to promote the company's pediatric care. The ad features kids asking "Where do babies come from?" and answering the question with bizarre answers that only kids would think of.
This is a light hearted ad that creates a playful tone for Kaiser Permanente, which is ideal especially since they are promoting their health care services for children and infants. I really like how this ad features children of different ethnical backgrounds because it shows that Kaiser is very welcoming of all cultures. It also shows that Kaiser is a diverse brand.

Although most of the ad consists of children explaining where babies come from, the it effectively promotes the organization at the end by saying "Wherever babies com from, we help give them a great start. Kaiser Permanente. Thrive." This message is short, simple, yet effective and clear. I think this is a very effective ad, and I love Kaiser's tag line: Thrive.