Friday, September 30, 2011

I.C.U. Glass Cleaner

This is probably one of the most creative ads I have ever seen. This is a life size image of a woman running into a glass door in an airport in South Africa. The ad is for I.C.U. a glass cleaning solution.

I think this ad is very clever because it is funny and it is sure to attract people's attention and wonder why there is a woman stuck to a glass door. On the bottom left, they can see the cleaning solution and then realize that the women has ran into the door because the cleaner has left it so clean.

I really like this ad, and the woman's face it hilarious.

Dettol Soap

This is a print ad for Dettol Soap. It shows several hands that are either dirty, touching dirty things, coming out of a sleeve. It also shows a bottle of Dettol hand soap on the lower right corner.

I think this is a very creative and effective ad because it reminds us of how dirty our hands get everyday by just doing everyday things. I don't think people think about how many germs they come into contact with every day and this  ad is sort of a rude awakening. This ad definitely makes me think more about washing my hands and making sure that the soap I buy is anti-bacterial.

Nike Legs

This is a magazine ad for Nike. The text is a description of a woman's legs who were once "two hairy sticks" and are now envied for their strength.

I really like this ad because it tends to takes the focus away from Nike products and focuses more on having fit legs. In fact, this ad does not show a Nike product, but by showing a pair of athletic legs, it give the audience an idea of what can be achieved with Nike products. This ad only contains Nike's tag line "just do it" and their website. I also like this ad because it promotes living a fit and healthier lifestyle, so it sends out a message that says more than just, "buy our product!"

I think this is a very effective ad because it can attract women to the Nike website, giving them the opportunity to look at all of Nike's products and shop based on their fitness needs. This ad is inspiring and serves as a motivator to not only check out Nike's website, but to be fit as well.

Thursday, September 15, 2011

Geico Commercial

When I think of some of the funniest commercials I've seen, I think about the ones from Geico. In the one titled "Do you live under a rock?" a man asks, "Could switching to Geico really save 15% or more on car insurance? Well, do you live under a rock?"

I really like this commercial because it's information about the organization is simple, yet it still grabs my attention. I like that the man in the suit asks this question in the beginning of the commercial, then asks another question that makes it the answer to the first one seem so simple. The rest of the commercial just shows a man crawling out from under a rock and seeing a Geico sign that reads, "15 minutes could save you 15%: Geico." The commercial ends with the announcer repeating the brand name and the slogan "15 minutes could save you 15%"

This is a great ad because it It emphasizes how much money you could save with Geico, while directing you attention to the humor of the commercial. The Geico commercials are all very funny, and I think it shows potential clients that this is a laid back and friendly insurance company.Geico Commercial

Wednesday, September 14, 2011

Radio Ad

http://www.archive.org/details/DaisysRadioAd_466
This is my first radio ad! Although my friend Chris and I aren't the very best voice actors, I am very satisfied with the content of my ad. The ad is about "Pizzaroni Pizza Shack," a made up pizza fast food restaurant. I really enjoyed working on this assignment!

Thursday, September 8, 2011

Miracle Whip

This commercial features Pauly D, who is known for being on the on the popular reality TV show "Jersey Shore." In this commercial Pauly D is getting getting his suit tailored and he first thing that Pauly D says is, "I hate Miracle Whip" and he goes on about how much he hates it and says that he wouldn't date a girl who liked Miracle Whip. Towards the end, he asks the tailor if he likes Miracle Whip and the tailor responds yes and ends up pricking him with a pin, which seems like his way of getting back at Pauly D for hating it. The commercial also displays text that reads, "We're not for everyone. A little loud, a little tangy. Are you Miracle Whip? Get a taste and decide."

The first time I saw this commercial, my roommate asked, "why would they have someone talk about how much they hate Miracle Whip? Wouldn't that be bad advertising?" It may seem  like bad advertising to some, but I actually think this is very clever because I feel that it would attract people who have never tried it by making them wonder if they will like it or not. It's clear to the people who came up with this advertisement that people either love this product or hate it, which is very sincere and clever way to "poke fun" at their product. They also invite people to "get a taste and decide" if they like Miracle Whip.

I really like all of these commercials, but I still hate Miracle Whip.
http://www.youtube.com/watch?v=CcDo8Uh7rn4