Elevator Advertising

There are so many things you can do with elevator doors when it comes to advertising. All it takes is some creativity and thinking of ways your brand can work with these "props."

Here are a couple examples of elevator door advertising from several brands and companies.

This is an ad fr a Superman movie. This ad references Superman's costume change to become a super hero.

This ad advertises a product that helps fight hair loss.

This is an ad for a law firm that specializes in divorce.



Get them off your Dog!

I love this advertisement! It's very creative and a bit interactive. Frontline Plus is a pet product that kills and eliminates ticks and fleas on cats and dogs.

This ad seems to have been placed at a busy location where there are a lot of people, such as an airport or a mall. This creates an illusion of the people being the fleas on this dog.

This is a very creative ad that many people can enjoy, thus creating brand and top of mind awareness for pet owners who are looking for this type of product.

Happy Dogs

Although funny and creative advertisements are effective in grabbing people's attention, I think inspiring ads that have an emotional appeal are more effective in actually pulling people to buy a product or service. This ad for Asics running shoes is very effective in pulling customers, especially those who are dog lovers.

What I like about this ad is that it doesn't tell the audience directly to buy Asics running shoes. Instead, it uses a different approach, by stating that dogs would "lead fuller lives" is the whole world ran. This ad is very powerful because instead just telling it's audience to buy these shoes, it makes a statement of why everyone should be a runner. Its focus is on dogs leading full and happy lives which can have an emotional appeal to dog owners or lovers.

Terrible Ad in Spanish

Because the Spanish-speaking population in the U.S. continues to expand, it is very important that brands hire people who are proficient in Spanish. It's unbelievable to me how Bud Light can run this ad without realizing that "parking" and "building" are not Spanish words.

With, "Tan buena como encontrar un parking frente al building" Bud Light meant to say "So good like finding a parking spot in front of the building." I think that most Spanish-speakers who saw this advertisement were able to understand what it meant to say, however, not using proper Spanish makes the brand look really bad. It makes Bud Light seem lazy for not researching the proper translation of what they meant to say. There are thousands of Spanish-speaking professionals and plenty of on-line resources that this brand could have used to make sure that they were using proper Spanish. I feel that there is no excuse for a such a Major brand in the U.S. to mistranslate such a simple phrase into Spanish.

I also feel that if Bud Light wants to advertise how great their beer is, they should have used a more powerful simile. Of course finding a parking spot right in front of the building you're entering is great, but is that the best this brand could come up with? How are parking spots relevant to beer? People shouldn't even be drinking and driving! I would have compared the beer to something refreshing such as walking into an air-conditioned store on a hot day.

Kit-Kat bench

I really enjoy creative advertising strategies such as this one for Kit-Kat. I like how they took something that somewhat resembles the shape of the chocolate and turned it into an advertisement. Very Clever.

I feel that if I were to see this bench while walking in a park, I would immediately crave a Kit-Kat bar.

Chipotle Bag Stories

I really enjoy reading Chipotle's bag stories every time I buy Chipotle. The stories are always changing, so I always look forward to reading the entertaining stories.

I've notices that most of the stories emphasise the quality of their ingredients and they always mention how they use meat from animals that are not injected with hormones or anti-biotics, or as they call it "Drugs." Some bags have the phrase "Say no to drugs!" which works very well with their healthier-food platform.

This bag in particular talks about a revolution for pigs. The narrator is a pig who is tired of living in confining pens injected with anti-biotics and eating non-vegetarian food. The story basically points out how most pigs that are used in the food industry suffer and their treatment is very inhumane, only to have them killed and eaten. This bag story is very powerful and is very effective in supporting their platform of only using pigs that live normal-pig lives.

Earth Travels Print Ad

This is my Print Ad for Earth Travels in Spain.  The print ad for Earth Travels in Spain will be effective because it grabs the audience’s attention by including enticing pictures of the country. These pictures contain a white border and are scattered randomly across the page in order to create the effect of a traveler’s actual printed photos. This ad is simple yet effective because it communicates the message, “Get inspired with advice, tips, and travel information” and it provides Earth Travels’ website. The ad attracts attention because it contains minimal text and the audience can read the information within seconds without getting bored.

So Smooth TV Spot*

http://www.youtube.com/watch?v=a8xK2PglJew

This is my TV Spot for a fictional hair product, "So Smooth" The So Smooth “Frizzy Hair” TV ad is a humorous ad that showcases the product and its effectiveness. The humor in the beginning of the ad is effective in grabbing the audience’s attention. The ad feature So Smooth’s trade character, a chic male hairstylist who claims that the product is “like having your personal hairstylist in a bottle.” To emphasis this point, the hairstylist appears right next to the hair model when she wakes up and realizes she has frizzy hair. The ad also displays the end result of what the hair will look like after using the product. The target audience will be able to remember the name of the product because it is used several times in the commercial to describe the hair. Lastly, the hairstylist mentions So Smooth’s tagline, “Look good, feel gorgeous with So Smooth” which will be relevant to young women who care about their appearance.

Where do Babies Come From?

http://www.youtube.com/watch?v=NnMgs2xpG8s&NR=1

This ad for Kaiser Permanente is used to promote the company's pediatric care. The ad features kids asking "Where do babies come from?" and answering the question with bizarre answers that only kids would think of.
This is a light hearted ad that creates a playful tone for Kaiser Permanente, which is ideal especially since they are promoting their health care services for children and infants. I really like how this ad features children of different ethnical backgrounds because it shows that Kaiser is very welcoming of all cultures. It also shows that Kaiser is a diverse brand.

Although most of the ad consists of children explaining where babies come from, the it effectively promotes the organization at the end by saying "Wherever babies com from, we help give them a great start. Kaiser Permanente. Thrive." This message is short, simple, yet effective and clear. I think this is a very effective ad, and I love Kaiser's tag line: Thrive.

Eat Mor Chikin

The Chick-Fil-A "Eat Mor Chikin" billboards have always stood out for me whenever I would see them on the road. I really like the creativity of Chick-Fil-A in using cows as their trade characters.

This billboard features two life-size cows who appear to be painting the words, "Eat Mor Chikin" on the billboard itself. Although the phrase has some major spelling mistakes, this actually makes the campaign funny. It creates an idea of two cows that are desperately trying to get people to eat more chicken and less beef, which is exactly what Chick-Fil-A wants as a brand.

Revised Radio Ad

http://www.archive.org/details/DaisysRevisedRadioAd

I like this radio ad better than the first one, because it is shorter and even more simple than the first.

I.C.U. Glass Cleaner

This is probably one of the most creative ads I have ever seen. This is a life size image of a woman running into a glass door in an airport in South Africa. The ad is for I.C.U. a glass cleaning solution.

I think this ad is very clever because it is funny and it is sure to attract people's attention and wonder why there is a woman stuck to a glass door. On the bottom left, they can see the cleaning solution and then realize that the women has ran into the door because the cleaner has left it so clean.

I really like this ad, and the woman's face it hilarious.

Dettol Soap

This is a print ad for Dettol Soap. It shows several hands that are either dirty, touching dirty things, coming out of a sleeve. It also shows a bottle of Dettol hand soap on the lower right corner.

I think this is a very creative and effective ad because it reminds us of how dirty our hands get everyday by just doing everyday things. I don't think people think about how many germs they come into contact with every day and this  ad is sort of a rude awakening. This ad definitely makes me think more about washing my hands and making sure that the soap I buy is anti-bacterial.

Nike Legs

This is a magazine ad for Nike. The text is a description of a woman's legs who were once "two hairy sticks" and are now envied for their strength.

I really like this ad because it tends to takes the focus away from Nike products and focuses more on having fit legs. In fact, this ad does not show a Nike product, but by showing a pair of athletic legs, it give the audience an idea of what can be achieved with Nike products. This ad only contains Nike's tag line "just do it" and their website. I also like this ad because it promotes living a fit and healthier lifestyle, so it sends out a message that says more than just, "buy our product!"

I think this is a very effective ad because it can attract women to the Nike website, giving them the opportunity to look at all of Nike's products and shop based on their fitness needs. This ad is inspiring and serves as a motivator to not only check out Nike's website, but to be fit as well.

Geico Commercial

When I think of some of the funniest commercials I've seen, I think about the ones from Geico. In the one titled "Do you live under a rock?" a man asks, "Could switching to Geico really save 15% or more on car insurance? Well, do you live under a rock?"

I really like this commercial because it's information about the organization is simple, yet it still grabs my attention. I like that the man in the suit asks this question in the beginning of the commercial, then asks another question that makes it the answer to the first one seem so simple. The rest of the commercial just shows a man crawling out from under a rock and seeing a Geico sign that reads, "15 minutes could save you 15%: Geico." The commercial ends with the announcer repeating the brand name and the slogan "15 minutes could save you 15%"

This is a great ad because it It emphasizes how much money you could save with Geico, while directing you attention to the humor of the commercial. The Geico commercials are all very funny, and I think it shows potential clients that this is a laid back and friendly insurance company.Geico Commercial

Radio Ad

http://www.archive.org/details/DaisysRadioAd_466
This is my first radio ad! Although my friend Chris and I aren't the very best voice actors, I am very satisfied with the content of my ad. The ad is about "Pizzaroni Pizza Shack," a made up pizza fast food restaurant. I really enjoyed working on this assignment!

Miracle Whip

This commercial features Pauly D, who is known for being on the on the popular reality TV show "Jersey Shore." In this commercial Pauly D is getting getting his suit tailored and he first thing that Pauly D says is, "I hate Miracle Whip" and he goes on about how much he hates it and says that he wouldn't date a girl who liked Miracle Whip. Towards the end, he asks the tailor if he likes Miracle Whip and the tailor responds yes and ends up pricking him with a pin, which seems like his way of getting back at Pauly D for hating it. The commercial also displays text that reads, "We're not for everyone. A little loud, a little tangy. Are you Miracle Whip? Get a taste and decide."

The first time I saw this commercial, my roommate asked, "why would they have someone talk about how much they hate Miracle Whip? Wouldn't that be bad advertising?" It may seem  like bad advertising to some, but I actually think this is very clever because I feel that it would attract people who have never tried it by making them wonder if they will like it or not. It's clear to the people who came up with this advertisement that people either love this product or hate it, which is very sincere and clever way to "poke fun" at their product. They also invite people to "get a taste and decide" if they like Miracle Whip.

I really like all of these commercials, but I still hate Miracle Whip.
http://www.youtube.com/watch?v=CcDo8Uh7rn4

Lady Gaga - Google Chrome

http://www.youtube.com/watch?v=JVbXrubQpa0

This is a commercial for the new Google Chrome web browser. In this commercial we also see websites such as Ladygaga.com, YouTube, and the google search engine itself. Throught the commercial we see Lady Gaga posting inspirational messages such as "You are ALL beautiful" and we also see videos that fans have posted on YouTube.

I really like this commercial, and although it seems to target Lady Gaga fans (Little Monsters) I think that it is a very clever way of promoting Google Chrome. Lady Gaga's song, "Edge of Glory", her messages, and the fan videos are very inspirational, which gives of a happy and positive vive to the audience.

Since Google Chrome is a web browser, I thought it was very clever to show YouTube videos, posts on Lady Gaga's website and searches on the google search engine because this shows the different ways fans  use the web browser. The end of the commercial says "The web is what you make of it" which I thought was a very neat way of tying in all of the fan videos, because they are all just regular people making this statement true. This is by far one of my favorite commercials!