Wednesday, August 31, 2011

Lady Gaga - Google Chrome

http://www.youtube.com/watch?v=JVbXrubQpa0

This is a commercial for the new Google Chrome web browser. In this commercial we also see websites such as Ladygaga.com, YouTube, and the google search engine itself. Throught the commercial we see Lady Gaga posting inspirational messages such as "You are ALL beautiful" and we also see videos that fans have posted on YouTube.

I really like this commercial, and although it seems to target Lady Gaga fans (Little Monsters) I think that it is a very clever way of promoting Google Chrome. Lady Gaga's song, "Edge of Glory", her messages, and the fan videos are very inspirational, which gives of a happy and positive vive to the audience.

Since Google Chrome is a web browser, I thought it was very clever to show YouTube videos, posts on Lady Gaga's website and searches on the google search engine because this shows the different ways fans  use the web browser. The end of the commercial says "The web is what you make of it" which I thought was a very neat way of tying in all of the fan videos, because they are all just regular people making this statement true. This is by far one of my favorite commercials!