Chipotle Bag Stories

I really enjoy reading Chipotle's bag stories every time I buy Chipotle. The stories are always changing, so I always look forward to reading the entertaining stories.

I've notices that most of the stories emphasise the quality of their ingredients and they always mention how they use meat from animals that are not injected with hormones or anti-biotics, or as they call it "Drugs." Some bags have the phrase "Say no to drugs!" which works very well with their healthier-food platform.

This bag in particular talks about a revolution for pigs. The narrator is a pig who is tired of living in confining pens injected with anti-biotics and eating non-vegetarian food. The story basically points out how most pigs that are used in the food industry suffer and their treatment is very inhumane, only to have them killed and eaten. This bag story is very powerful and is very effective in supporting their platform of only using pigs that live normal-pig lives.

Earth Travels Print Ad

This is my Print Ad for Earth Travels in Spain.  The print ad for Earth Travels in Spain will be effective because it grabs the audience’s attention by including enticing pictures of the country. These pictures contain a white border and are scattered randomly across the page in order to create the effect of a traveler’s actual printed photos. This ad is simple yet effective because it communicates the message, “Get inspired with advice, tips, and travel information” and it provides Earth Travels’ website. The ad attracts attention because it contains minimal text and the audience can read the information within seconds without getting bored.

So Smooth TV Spot*

http://www.youtube.com/watch?v=a8xK2PglJew

This is my TV Spot for a fictional hair product, "So Smooth" The So Smooth “Frizzy Hair” TV ad is a humorous ad that showcases the product and its effectiveness. The humor in the beginning of the ad is effective in grabbing the audience’s attention. The ad feature So Smooth’s trade character, a chic male hairstylist who claims that the product is “like having your personal hairstylist in a bottle.” To emphasis this point, the hairstylist appears right next to the hair model when she wakes up and realizes she has frizzy hair. The ad also displays the end result of what the hair will look like after using the product. The target audience will be able to remember the name of the product because it is used several times in the commercial to describe the hair. Lastly, the hairstylist mentions So Smooth’s tagline, “Look good, feel gorgeous with So Smooth” which will be relevant to young women who care about their appearance.

Where do Babies Come From?

http://www.youtube.com/watch?v=NnMgs2xpG8s&NR=1

This ad for Kaiser Permanente is used to promote the company's pediatric care. The ad features kids asking "Where do babies come from?" and answering the question with bizarre answers that only kids would think of.
This is a light hearted ad that creates a playful tone for Kaiser Permanente, which is ideal especially since they are promoting their health care services for children and infants. I really like how this ad features children of different ethnical backgrounds because it shows that Kaiser is very welcoming of all cultures. It also shows that Kaiser is a diverse brand.

Although most of the ad consists of children explaining where babies come from, the it effectively promotes the organization at the end by saying "Wherever babies com from, we help give them a great start. Kaiser Permanente. Thrive." This message is short, simple, yet effective and clear. I think this is a very effective ad, and I love Kaiser's tag line: Thrive.

Eat Mor Chikin

The Chick-Fil-A "Eat Mor Chikin" billboards have always stood out for me whenever I would see them on the road. I really like the creativity of Chick-Fil-A in using cows as their trade characters.

This billboard features two life-size cows who appear to be painting the words, "Eat Mor Chikin" on the billboard itself. Although the phrase has some major spelling mistakes, this actually makes the campaign funny. It creates an idea of two cows that are desperately trying to get people to eat more chicken and less beef, which is exactly what Chick-Fil-A wants as a brand.

Revised Radio Ad

http://www.archive.org/details/DaisysRevisedRadioAd

I like this radio ad better than the first one, because it is shorter and even more simple than the first.