Eat Mor Chikin

The Chick-Fil-A "Eat Mor Chikin" billboards have always stood out for me whenever I would see them on the road. I really like the creativity of Chick-Fil-A in using cows as their trade characters.

This billboard features two life-size cows who appear to be painting the words, "Eat Mor Chikin" on the billboard itself. Although the phrase has some major spelling mistakes, this actually makes the campaign funny. It creates an idea of two cows that are desperately trying to get people to eat more chicken and less beef, which is exactly what Chick-Fil-A wants as a brand.