So Smooth TV Spot*

http://www.youtube.com/watch?v=a8xK2PglJew

This is my TV Spot for a fictional hair product, "So Smooth" The So Smooth “Frizzy Hair” TV ad is a humorous ad that showcases the product and its effectiveness. The humor in the beginning of the ad is effective in grabbing the audience’s attention. The ad feature So Smooth’s trade character, a chic male hairstylist who claims that the product is “like having your personal hairstylist in a bottle.” To emphasis this point, the hairstylist appears right next to the hair model when she wakes up and realizes she has frizzy hair. The ad also displays the end result of what the hair will look like after using the product. The target audience will be able to remember the name of the product because it is used several times in the commercial to describe the hair. Lastly, the hairstylist mentions So Smooth’s tagline, “Look good, feel gorgeous with So Smooth” which will be relevant to young women who care about their appearance.