I've notices that most of the stories emphasise the quality of their ingredients and they always mention how they use meat from animals that are not injected with hormones or anti-biotics, or as they call it "Drugs." Some bags have the phrase "Say no to drugs!" which works very well with their healthier-food platform.
This bag in particular talks about a revolution for pigs. The narrator is a pig who is tired of living in confining pens injected with anti-biotics and eating non-vegetarian food. The story basically points out how most pigs that are used in the food industry suffer and their treatment is very inhumane, only to have them killed and eaten. This bag story is very powerful and is very effective in supporting their platform of only using pigs that live normal-pig lives.
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