Nike Legs

This is a magazine ad for Nike. The text is a description of a woman's legs who were once "two hairy sticks" and are now envied for their strength.

I really like this ad because it tends to takes the focus away from Nike products and focuses more on having fit legs. In fact, this ad does not show a Nike product, but by showing a pair of athletic legs, it give the audience an idea of what can be achieved with Nike products. This ad only contains Nike's tag line "just do it" and their website. I also like this ad because it promotes living a fit and healthier lifestyle, so it sends out a message that says more than just, "buy our product!"

I think this is a very effective ad because it can attract women to the Nike website, giving them the opportunity to look at all of Nike's products and shop based on their fitness needs. This ad is inspiring and serves as a motivator to not only check out Nike's website, but to be fit as well.