http://www.youtube.com/watch?v=a8xK2PglJew
This is my TV Spot for a fictional hair product, "So Smooth" The So Smooth “Frizzy Hair” TV ad is a humorous ad that showcases the product and its effectiveness. The humor in the beginning of the ad is effective in grabbing the audience’s attention. The ad feature So Smooth’s trade character, a chic male hairstylist who claims that the product is “like having your personal hairstylist in a bottle.” To emphasis this point, the hairstylist appears right next to the hair model when she wakes up and realizes she has frizzy hair. The ad also displays the end result of what the hair will look like after using the product. The target audience will be able to remember the name of the product because it is used several times in the commercial to describe the hair. Lastly, the hairstylist mentions So Smooth’s tagline, “Look good, feel gorgeous with So Smooth” which will be relevant to young women who care about their appearance.
Sunday, October 16, 2011
Wednesday, October 12, 2011
Where do Babies Come From?
http://www.youtube.com/watch?v=NnMgs2xpG8s&NR=1
This ad for Kaiser Permanente is used to promote the company's pediatric care. The ad features kids asking "Where do babies come from?" and answering the question with bizarre answers that only kids would think of.
This is a light hearted ad that creates a playful tone for Kaiser Permanente, which is ideal especially since they are promoting their health care services for children and infants. I really like how this ad features children of different ethnical backgrounds because it shows that Kaiser is very welcoming of all cultures. It also shows that Kaiser is a diverse brand.
Although most of the ad consists of children explaining where babies come from, the it effectively promotes the organization at the end by saying "Wherever babies com from, we help give them a great start. Kaiser Permanente. Thrive." This message is short, simple, yet effective and clear. I think this is a very effective ad, and I love Kaiser's tag line: Thrive.
This ad for Kaiser Permanente is used to promote the company's pediatric care. The ad features kids asking "Where do babies come from?" and answering the question with bizarre answers that only kids would think of.
This is a light hearted ad that creates a playful tone for Kaiser Permanente, which is ideal especially since they are promoting their health care services for children and infants. I really like how this ad features children of different ethnical backgrounds because it shows that Kaiser is very welcoming of all cultures. It also shows that Kaiser is a diverse brand.
Although most of the ad consists of children explaining where babies come from, the it effectively promotes the organization at the end by saying "Wherever babies com from, we help give them a great start. Kaiser Permanente. Thrive." This message is short, simple, yet effective and clear. I think this is a very effective ad, and I love Kaiser's tag line: Thrive.
Thursday, October 6, 2011
Eat Mor Chikin
The Chick-Fil-A "Eat Mor Chikin" billboards have always stood out for me whenever I would see them on the road. I really like the creativity of Chick-Fil-A in using cows as their trade characters.
This billboard features two life-size cows who appear to be painting the words, "Eat Mor Chikin" on the billboard itself. Although the phrase has some major spelling mistakes, this actually makes the campaign funny. It creates an idea of two cows that are desperately trying to get people to eat more chicken and less beef, which is exactly what Chick-Fil-A wants as a brand.
This billboard features two life-size cows who appear to be painting the words, "Eat Mor Chikin" on the billboard itself. Although the phrase has some major spelling mistakes, this actually makes the campaign funny. It creates an idea of two cows that are desperately trying to get people to eat more chicken and less beef, which is exactly what Chick-Fil-A wants as a brand.
Revised Radio Ad
http://www.archive.org/details/DaisysRevisedRadioAd
I like this radio ad better than the first one, because it is shorter and even more simple than the first.
I like this radio ad better than the first one, because it is shorter and even more simple than the first.
Friday, September 30, 2011
I.C.U. Glass Cleaner
This is probably one of the most creative ads I have ever seen. This is a life size image of a woman running into a glass door in an airport in South Africa. The ad is for I.C.U. a glass cleaning solution.
I think this ad is very clever because it is funny and it is sure to attract people's attention and wonder why there is a woman stuck to a glass door. On the bottom left, they can see the cleaning solution and then realize that the women has ran into the door because the cleaner has left it so clean.
I really like this ad, and the woman's face it hilarious.
I think this ad is very clever because it is funny and it is sure to attract people's attention and wonder why there is a woman stuck to a glass door. On the bottom left, they can see the cleaning solution and then realize that the women has ran into the door because the cleaner has left it so clean.
I really like this ad, and the woman's face it hilarious.
Dettol Soap
This is a print ad for Dettol Soap. It shows several hands that are either dirty, touching dirty things, coming out of a sleeve. It also shows a bottle of Dettol hand soap on the lower right corner.
I think this is a very creative and effective ad because it reminds us of how dirty our hands get everyday by just doing everyday things. I don't think people think about how many germs they come into contact with every day and this ad is sort of a rude awakening. This ad definitely makes me think more about washing my hands and making sure that the soap I buy is anti-bacterial.
I think this is a very creative and effective ad because it reminds us of how dirty our hands get everyday by just doing everyday things. I don't think people think about how many germs they come into contact with every day and this ad is sort of a rude awakening. This ad definitely makes me think more about washing my hands and making sure that the soap I buy is anti-bacterial.
Nike Legs
This is a magazine ad for Nike. The text is a description of a woman's legs who were once "two hairy sticks" and are now envied for their strength.
I really like this ad because it tends to takes the focus away from Nike products and focuses more on having fit legs. In fact, this ad does not show a Nike product, but by showing a pair of athletic legs, it give the audience an idea of what can be achieved with Nike products. This ad only contains Nike's tag line "just do it" and their website. I also like this ad because it promotes living a fit and healthier lifestyle, so it sends out a message that says more than just, "buy our product!"
I think this is a very effective ad because it can attract women to the Nike website, giving them the opportunity to look at all of Nike's products and shop based on their fitness needs. This ad is inspiring and serves as a motivator to not only check out Nike's website, but to be fit as well.
I really like this ad because it tends to takes the focus away from Nike products and focuses more on having fit legs. In fact, this ad does not show a Nike product, but by showing a pair of athletic legs, it give the audience an idea of what can be achieved with Nike products. This ad only contains Nike's tag line "just do it" and their website. I also like this ad because it promotes living a fit and healthier lifestyle, so it sends out a message that says more than just, "buy our product!"
I think this is a very effective ad because it can attract women to the Nike website, giving them the opportunity to look at all of Nike's products and shop based on their fitness needs. This ad is inspiring and serves as a motivator to not only check out Nike's website, but to be fit as well.
Subscribe to:
Posts (Atom)



