Although funny and creative advertisements are effective in grabbing people's attention, I think inspiring ads that have an emotional appeal are more effective in actually pulling people to buy a product or service. This ad for Asics running shoes is very effective in pulling customers, especially those who are dog lovers.
What I like about this ad is that it doesn't tell the audience directly to buy Asics running shoes. Instead, it uses a different approach, by stating that dogs would "lead fuller lives" is the whole world ran. This ad is very powerful because instead just telling it's audience to buy these shoes, it makes a statement of why everyone should be a runner. Its focus is on dogs leading full and happy lives which can have an emotional appeal to dog owners or lovers.
No comments:
Post a Comment